Judge profile

Kelvin Yu

Chief Human Resources Officer

PURE Group

Kelvin Yu has been in the Human Resources profession for 20 years. He is currently the Chief Human Resources Officer at PURE Group, an Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Online, nood food and Kurios. He is heading the Group HR function for Hong Kong, China and Singapore.

Before joining PURE Group, Kelvin worked for different world-class brands such as Gucci, Salvatore Ferragamo, Tod’s Group and LG in the Asia Pacific region, covering the functions of Human Resources, Administration, Information Technology and Compliance. He is passionate in talent management, change management, process improvement and employee engagement. He believes diversity & inclusion is the key to business success. He is a true business partner in driving people’s strategies to achieve organizational goals.

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