Vivian So

Director of People

HK Express

Vivian So is the Director of People at HK Express, a wholly owned subsidiary of Cathay Pacific, recognised by AirlineRatings as the World’s Best and Safest Low‑Cost Carrier in 2026.

With over 25 years of experience in human resources, Vivian brings a broad, cross‑industry perspective spanning banking, professional services, retail, and aviation. She has held senior leadership roles, leading major people transformations, spearheading culture change initiatives, and steering employee experience programmes.

Renowned for her strategic, innovative, and results‑oriented approach, Vivian specialises in designing meaningful employee experiences that drive engagement, high performance, and sustainable growth – particularly within dynamic, operationally complex environments.

In an age shaped by artificial intelligence, digital transformation, and shifting employee expectations, Vivian believes the role of HR has evolved well beyond traditional policy and process. She champions HR as the architect of organisational resilience, advocating the integration of culture, technology, and talent agility to enable organisations to thrive in a VUCA world.