Chayenne Tan is a hybrid growth and performance driven marketer who thrives in connecting the dots of data, tech, design as well as content. She currently heads Performance & Growth Marketing at CIMB Malaysia, the top 5 largest banking group in Southeast Asia. Chayenne is an avid always-on and integrated marketing champion, a Digital Guru Ambassador of Google Malaysia, and was named Best Marketer in Data & Technology. Prior to joining CIMB, Chayenne was Head of Strategic Planning & Integrated Brand Management at Roots Asia Pacific where she worked with brands such as Nestle, adidas, Tefal, Goodyear, Unilever and HTC. When she is not busy growth hacking at work, Chayenne enjoys tuning into Clubhouse for inspirations and keeping her plants alive.