Safinas Mohd Ibrahim has over 20 years of Human Resources management experience. She is a result-driven and forward-thinking individual who drives organisational values and focuses on impact to the business. Her main priority is to drive and accelerate Industry Revolution 4.0 readiness and reimagine HR in VUCA world. Her strategy focuses on 4 main pillars – Culture, Innovation & Technology and Analytics. She is a strong believer that in order to win in the marketplace, we must first win in the workplace.