2025 JUDGE'S PROFILE

Viknesh Rajandran

Head of Employee Experience & Employer Branding

Maxis

Viknesh Rajandran is the Head of Employee Experience & Employer Branding at Maxis. He drives the strategy and execution of initiatives across the employee lifecycle, shaping every touchpoint from onboarding to engagement and internal culture activations. His work focuses on building a distinctive and seamless employee experience that reinforces Maxis’ ambition to be a great place to work.

Viknesh also leads employer branding efforts—crafting and amplifying Maxis’ Employer Value Proposition (EVP) externally to attract top talent, while activating internal branding campaigns that inspire pride and alignment among employees.

With experience spanning tech, talent, and transformation, he combines creativity with operational precision to deliver impactful programs that connect employees to the company’s purpose. Prior to Maxis, Viknesh held roles at Microsoft and Dell, and founded a startup that was successfully acquired.

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