Jureeporn Pirom

2025 JUDGE'S PROFILE

HR Director

adidas Thailand

Jureeporn is a forward-thinking HR leader with 18 years of experience across retail, shipping, manufacturing, and FMCG industries. Her career spans strategic roles in Thailand, Myanmar, the Philippines, and Vietnam, where she has consistently driven talent development, culture transformation, and large-scale organisational change. She has successfully led employer branding campaigns, built strong leadership pipelines, and implemented impactful strategies in engagement, employee experience, and retention.

Currently serving as HR Director at adidas Thailand, Jureeporn is known for her people-first mindset, strategic vision, and unwavering commitment to excellence. As SEA DEI Lead, she champions inclusive practices through company-wide education, training, and awareness campaigns.

Her ambition is to lead and inspire high-performing, values-driven organisations by fostering a growth mindset, building future-ready talent, and placing people strategy at the heart of business success.

With a passion for innovation, collaboration, and impact, she continues to shape the future of HR by empowering people and cultivating inclusive, winning cultures.