Hanifah is the group chief human capital officer of PNB, where she spearheads the organisation’s human capital agenda by shaping future-ready workforce strategies, strengthening leadership pipelines and cultivating a high-performance culture. A seasoned HR leader with experience across banking and financial services, telecommunications and energy transportation, she began her career in banking and finance before moving into process consulting, project management and HR specialisation. Her expertise spans human capital strategy, culture transformation, executive succession, talent management, competency frameworks, enterprise learning technology and curriculum design. A certified professional and executive coach, Hanifah is passionate about building an engaged environment where talent can perform, learn and grow.